About Edition Simplicity

Founded in 2018 under the name Alsahab, our journey began with a vision of creating timeless abayas that embody elegance and confidence. Today, we proudly enter a new chapter as Edition Simplicity—a name that reflects our evolved identity and our belief that true luxury lies in simplicity. Founded by Shahad Almaghrabi, the brand was inspired by her lifelong appreciation for refined elegance and effortless style. She believes that the most memorable pieces are not the loudest, but the ones that speak through exceptional tailoring, clean silhouettes, and thoughtful details. At Edition Simplicity, every collection is designed to celebrate the modern woman—combining minimalism with sophistication to create pieces that feel timeless, versatile, and empowering.